A 100% Japanese brand. Originally developed by the cosmetics giant Shiseido (and now managed by the FineToday group in Tokyo), it's one of the biggest phenomena in Asian hair care (J-Beauty) worldwide. In fact, its hair mask has been the number one seller in Japan for several consecutive years.
The success of FINO Touch is based on applying advanced skincare technology to hair treatment. The brand operates on the premise that damaged hair fibers (from dyes, bleaching, or heat) need the same cosmetic-grade nutrients as the face to regain their natural elasticity.