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Elumen is the most well-known hair color product from the Goldwell brand. This hair dye provides your hair with a semi-permanent color through the use of ions, unlike most dyes that use hydrogen peroxide and ammonia. This causes the color pigments to "stick" to your hair fiber, resulting in a much more durable outcome with 76% more shine.
It is available in over 15 very vibrant shades covering all types of colors, including fantasy colors. With them, you can dye your hair or simply add highlights, and it can even be applied to already bleached hair.
Besides being a hair dye, Elumen also works as a hair repair treatment. The porous areas of damaged hair diffuse light, and Elumen penetrates into these areas, improving the structure of your hair.
It has medium coverage for gray hair, and with proper care, its duration is usually extensive. The color remains intense even after 10 washes.