Wella Pure Perfection Amm Free (60ml)

Ammonia-free permanent hair color. A compact palette of 30 pure, intermixable shades.

Benefits:
A vegan permanent hair color line that delivers pure, reliable color results with an ammonia-free formula.
Powered by "Supercharged Metal Purifier" technology, developed over 15 years.
Pure color with up to 100% gray coverage; features technology that makes rinsing easy—requiring only one shampoo.
1:1 mixing ratio with Welloxon for optimal results.

Features:
0% ammonia, 0% fragrance, 0% mineral oils, 0% silicones, 0% PPD/PTD.
Clinically proven to reduce visible signs of damage.
55% more shine.
45% more smoothness.
42% more nourished appearance.
Vegan.
Dermatologically tested on sensitive skin.

Directions for use:
Mix and apply using a bowl and brush. When using darker shades, consider applying a protective barrier to prevent staining.
Processing time: Leave on for 30–40 minutes, or 5–25 minutes when using heat.
Rinsing: Emulsify and rinse.
Follow with Wella Professionals Ultimate Color shampoo and post-color treatment.

Professional tip:
For a faster service, consider using Ultimate Color Sealer instead of the standard post-color treatment.

Size: 60ml