In 1972 GiGi was born, forever changing the hair removal industry. Created on the belief that salon hair removal should be an intimate & personalized experience and not just a routine service, GiGi has remained dedicated to consistently Reinventing the Art of Waxing and staying Ahead of the Curve through setting industry trends with products, services and techniques for over 40 years. Smooth, flawless, hair-free skin is a right, not a privilege and all waxes are not developed equally.