Beauty of Joseon is a Korean cosmetics brand specializing in facial treatments that reinterpret traditional Hanbang herbal remedies with modern, highly effective formulations. This brand stands out for combining ancient botanical extracts—such as ginseng, propolis honey, and rice water—with cutting-edge dermatological actives to restore the skin's natural balance. Their products soothe irritation, strengthen the skin barrier, and deeply hydrate, resulting in visibly even, luminous, smooth, and radiantly healthy-looking skin.