Aveda Blonde Revival Purple Toning Shampoo

Benefits:

• Stimulates a blonde color as if just out of the salon. Its intense violet pigments help neutralize unwanted yellow and copper tones for a more vibrant and luminous result. With eight times more* toning pigments to deliver our best blonde to date**
• Revives softness a blend of light oils
  including acai and passion fruit, hydrate and condition over-processed hair, restoring incredible softness to every strand
• Restores softness instantly rejuvenates the hair fiber leaving it soft and healthy
• 97% natural origin*
• Ideal for blonde, gray, or natural platinum hair
• Vegan. Products made without animal cruelty. No sulfate-based cleansers. No silicones

Directions for use:

It progressively tones the hair and can be left on for up to three minutes depending on the desired level of neutralization.

• Apply the product to damp hair.
• Leave on for 1-3 minutes.
• Rinse thoroughly with water.
• Then, apply the blonde revival purple toning conditioner.
• Results may vary in tone.

Ingredients:
WaterAquaEau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum), Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (Ci 60730) &ltILN49090&gt