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Ouidad opens her first salon dedicated to curls in 1984, offering curly-haired women the freedom to embrace the endless options and enviable texture only curly hair can offer. Each curl has its own internal structure, which controls the shape and flow of your hair. Ouidad identified the four different curl types — Loose, Classic, Tight, and Kinky — and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right. The Ouidad philosophy knows the hair inside and out, ensuring that the hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.

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Catalog from Ouidad specialized in curls care


22 Item(s)


22 Item(s)