Amazon Keratin was founded in 2009 by current CEO Gilmara Freire, a licensed cosmetologist with 15 years of beauty industry experience in the USA and Brazil. Since its very beginnings, Amazon Keratin differentiated itself from the competition with the high quality and long-lasting results of its smoothing treatments. Since then, the portfolio of products has been steadily growing, always keeping the highest standards of quality that has gained the recognition of the most respected hair stylists and educators.
A comprehensive training academy has been created in the company's Miami, Florida headquarters to educate stylists, salon owners and other industry professionals. Amazon Keratin has numerous trainers and educators in the field who work with the company distribution partners to ensure that every salon professional using Amazon Keratin‘s line of products is certified and fully understands the benefits for their clients.